To penetrate key Asian markets, Theorycraft Games has announced a publishing partnership with Nexon and NetEase Games for their highly anticipated game, Project Loki. This multiyear collaboration marks a significant step for Theorycraft as they prepare to unveil their MOBA hero-based PvP title to the global gaming community.
Theorycraft Games, a Los Angeles-based studio founded by gaming industry veterans, has secured a monumental publishing deal with Nexon and NetEase Games. Under this agreement, Nexon will publish Project Loki in South Korea and Japan, while NetEase will handle the Chinese market.
This partnership reflects the confidence of industry giants like Nexon and NetEase in Project Loki’s potential. Michael Chiang, Head of Asia and Global Corporate Development at Theorycraft Games, expressed gratitude for the support from these renowned publishers, emphasizing their shared vision for engaging, community-centric gaming experiences.
Expanding Horizons with Project Loki
Project Loki is in alpha testing and has generated significant buzz within the gaming community. With a team boasting experience from blockbuster franchises like League of Legends and Overwatch, Theorycraft Games aims to deliver a unique blend of deep competition and unpredictable fun with Project Loki.
Joe Tung, CEO of Theorycraft, highlighted the strategic importance of partnering with Nexon and NetEase to tap into the distinct dynamics of Asian markets. The game’s innovative design, coupled with the expertise of its developers, positions Project Loki as a frontrunner in the competitive gaming landscape.
“South Korea is such an exciting market. It’s such an important market for the types of games that we’re making. But it’s also it has such bespoke dynamics. It is such a unique market. We could have tried to self-publish in Korea, but it’s an essential and bespoke market. Partnering with Nexon will mean we’ll be able to make a much bigger impact there than we could have on our own,” said Joe Tung.
Gameplay Innovation and Community Engagement
Described as a fusion of League of Legends, Apex Legends, and Super Smash Bros., Project Loki offers diverse gameplay modes, including battle royale and hero shooter elements. The game’s alpha phase has attracted over 150,000 players for playtesting, showcasing its broad appeal and immersive gameplay mechanics.
“It’s rare to come across an opportunity like Project Loki, and we are committed to bringing the title to our audiences because we believe they will appreciate its unique combination of deep competition and unpredictable fun,” stated Joo Yi, Head of Partnerships at Nexon Korea.
“With team members having helped build blockbuster franchises such as League of Legends, Valorant, and Overwatch, we firmly believe in the capability of Theorycraft Games and are honored to bring their first title to Korea and Japan,” added Joo Yi.
Tung emphasized the game’s accessibility as a free-to-play title with optional cosmetic purchases, ensuring a welcoming environment for players of all levels. The collaborative development approach with the gaming community has enriched Project Loki’s core loop, promising a dynamic and engaging gaming experience.
Future Prospects and Industry Impact
With plans for a beta launch, Theorycraft Games is poised to significantly impact the gaming industry. The support from Nexon and NetEase underscores the industry’s recognition of Project Loki’s potential to redefine gaming experiences in Asian markets.
“Theorycraft’s ‘10,000-hour games’ game design concept aligns perfectly with NetEase’s identity as ‘Game Enthusiasts.’ The creative game design of Project Loki and its competitive potential demonstrate unlimited imaginative space to us,” said Frank Xiang, Vice President at NetEase Games. “We believe this collaboration will be highly successful, and we have full confidence in the potential for Project Loki in the competitive gaming market in China.”
As Theorycraft continues to fine-tune Project Loki and expand its team, its upcoming launch represents a culmination of innovative game design, community-driven development, and strategic partnerships that pave the way for a new era in gaming excellence.
Get the hottest news on upcoming game releases, patch updates, and gaming industry trends, stay updated with KoreaGameDesk on Twitter, Facebook, Instagram and Linkedin
More from us:
- Softon Entertainment’s classic horror RPG game Dark Eden has over five million fans worldwide
- Newcore Games Set to Dazzle at Gamescom with ‘The Devil Within: Satgat’
- Top 10 Gaming Companies In South Korea
- Challengers Games Unveils ‘Second Wave,’ a Fusion of Cultures and Gameplay at Gamescom
- Level Up Your Gaming Experience, Discovering the top 10 Hottest Video Games
