In an exciting collaboration, K-pop group NewJeans teams up with Krafton Inc. to launch exclusive content for the popular battle royale game PUBG Battlegrounds (PlayerUnknown’s Battlegrounds). Fans can look forward to the PUBG NewJeans collab, which promises to infuse the game with fresh and energetic vibes.
All five NewJeans members—Danielle, Hanni, Haerin, Hyein, and Minji—will feature in the game, sporting the iconic bunny hats and beanies from their hit song “OMG.” PUBG released a teaser photo on X (formerly Twitter), showcasing the group’s vibrant style.
This collaboration marks a growing trend where major battle royale games are teaming up with K-pop stars. Previously, BTS debuted their new choreography in Fortnite’s Party Royale Mode, and BlackPink collaborated with PUBG Mobile. These partnerships highlight the significant impact of Korean culture on global entertainment.
Immense Popularity of K-Pop
K-pop has skyrocketed in popularity over the past decade, with artists like BTS, BlackPink, and EXO becoming household names. This phenomenon has influenced fashion and lifestyle and created a new sub-culture within the pop genre. Gaming giants like Epic Games and Tencent capitalize on this trend to enhance their reach and engagement.
K-pop fan culture is known for its intense engagement. Fans spend hours collecting merchandise, boosting their idols on social media, and streaming new songs. This dedicated fanbase will likely embrace the PUBG NewJeans collab, downloading the game to experience their favorite group in a new virtual setting.
For NewJeans, this collaboration with PUBG Battlegrounds offers a unique opportunity to reach a broader audience. Similar past collaborations, like BlackPink’s with PUBG Mobile, allowed fans to enjoy the group’s music and themed cosmetic items within the game. This crossover appeals to gamers who might not usually follow K-pop.
Special Loot and Cosmetics
The PUBG NewJeans collaboration will feature colorful crates and chests filled with exclusive NewJeans-themed cosmetics. While full details are still emerging, fans expect a collection reminiscent of the PUBG Mobile x BlackPink collaboration in 2021, which included outfits and voice lines inspired by the girl group’s hit songs.
PUBG is a battle royale game where up to 100 players compete for the last one standing. Players parachute onto a large map, scavenge for weapons and gear, and battle each other as the play zone shrinks, forcing encounters. The game offers solo, duo, and team modes, blending strategy, action, and luck.
NewJeans, formed by ADOR under HYBE Labels, debuted in July 2022. The group’s first single, “Attention,” soared to number one on South Korea’s music charts. Known for their fresh pop and R&B sound, NewJeans has quickly gained popularity with hits like “Hype Boy” and “Ditto.”
The PUBG NewJeans collaboration drops for consoles on June 12, 2024, and PC on June 20, 2024. Fans were eagerly awaiting this exciting fusion of music and gaming.
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